Why Your Business Needs a Professional Website Redesign

Insights: According to research, approx. 42% of visitors leave a website because of its poor functionality and user interface. That’s where a website redesign steps in- a process to transform your online presence and scale your business high!

Right after the pandemic striked, websites no longer served solely as the brand’s digital presence. Rather, with massive growing online traffic, websites became cornerstones to build brand image, product catalogues and sources of online revenue generation globally.

Understand! As a business, your website first impression matters and users are 94% more influenced with the site designing. So, let’s uncover in this article why Your Business Needs a Professional Website Redesign?

Why Does Your Business Need a Professional Website Redesign?

An outdated business site or poorly designed interface might do more harm than good for your website. It may risk its credibility, affect customer engagement and downgrade the conversion rates.

As a small or medium-size business, apart from usability, security concerns, SEO deoptimization and poor lead/sales generation are also some critical concerns for your website.

So are you still thinking adding a few new features or widgets would be enough to rebuild your website?

Well, for that you need to initially understand web redesigning. Later on, decide whether a minor web revamp or a complete website overhaul should be prioritized on your list.

What Actually Does Website Redesign Mean?

A website redesign process implies transforming your website from the ground-up, working from the bottom of its code all the way to its user experience, functionality, interface and performance.

A web redesign assures improved outlook and refreshing feel for your site. It enhances your online portal with new features that drive better results for your business.

Do you know how often your website needs a professional redesign?

When Does Your Business Need a Professional Website Redesign?

Even if your brand holds a rich online history, your websites should ideally be evaluated and redesigned every 2-5 years to meet the current ranking standards of the search engines.

You may think, a partial web redesign over a complete overhaul might do the job for you. But in actuality, it’ll only sabotage the back-end coding or front-end visual interface of your website affecting the visitor’s interaction.

Instead of burdening the web developers and tampering the back-end/front-end components of your website. It’s important to dig into your website analytics beforehand and identify potential problems that risk your traffic, rankings and conversions.

So that you opt for a better data-driven web transformation decision and be sure of what should be your next step.

The Benefits of Redesigning a Website

A website redesign is a crucial business expenditure and you might understand its worth based on the returns you receive. So here are a few Benefits of Redesigning a Website that justify your investment and help pay for it.

⦁ Improved User Experience:

A website, redesigned as per modern design formats ensures easy navigation, intuitiveness and seamless user-experience. It helps to regain organic traffic which works like magic to increase the user engagement, boosting conversion rates and reducing user bounce rates.

⦁ Promoting Business Credibility:

A professional website redesign helps to rebuild a brand’s credibility and trust among clientele. Adding trust indicators such as authentic security badges, secure payment methods, case studies and customer feedback helps to promote a business credibility online in the market.

⦁ Efficient SEO- Optimization:

Google trends change quickly more than ever. Your old website designs might have broken links, slow loading times, duplicated content or missing meta tags.

While a website transformation helps to incorporate modern SEO practices back into action with not just keywords but better structure, context and user intent.

It also helps to optimize the headings, structure data and add alt text for images that helps to increase website visibility in search engine result pages (SERPS) driving increased organic traffic.

⦁ Better Conversion Rates:

An uninspiring or poorly positioned CTAs, confusing check out process, complex forms, lack of trustworthy payment methods on your old web design might cause you a missed conversion opportunity.

Whereas, a well-structured website helps to integrate these elements right in place. Also, it reassures visitors to get better navigation through the site’s sales funnel ensuring low abandonment rates and better lead-to-conversion rates.

The Importance of Modern Website Design

Do you know about 89% of the online shoppers do business with other competitor brands if they face one bad experience on your website?

One cannot belittle the importance of modern website design for business if they wish to stay ahead of their competitors. Here are a few key elements that indicate the importance of modern website design.

⦁ Responsive Layout Attracts More Traffic

According to a survey, about 59.16% of global website traffic comes from smartphones by the fourth quarter of the year 2022.

Websites that offer fast navigation, visual appeal, seamless browsing experience are what a mobile user looks for.

A responsive website design assures that the site automatically adjusts its functions, layout and images on different devices including smartphones, laptop, desktops or tablets.

⦁ Incorporating Interactive Elements For Improved User Engagement

A website with complex graphics, flat design, heavy use of flash are no longer relevant today.

A minimalistic design website layout incorporates ample of white space, clear typography and easier navigation that helps to increase visitor’s engagement and improve user experience.

Adding interactive elements like videos, scrolling effects, animations add up to the user’s visual interest on your website which helps to represent your service/product better.

⦁ Improved Security Concerns To Protect Your Business

Security is the topmost concern of online businesses and users alike especially considering the increasing ratio of cyber attacks.

A security-focused website redesign with regular software updates ensures the protection of your site from potential vulnerabilities.

A website complying with legal standards like GDPR laws and CCPA mandate ensures strict data protection measures for your website.

Apart from these regulations, search engines and users expect websites to have SSL certificates that ensure secure data transmission between user and the website.

A modern website redesign assures that your site comply with these regulations to avoid reputational damage and hefty fines.

⦁ Efficient Content Management System (CMS) to Represent Your Brand

Effective informational flow through content is the heart of a successful business website.

A complex or outdated CMS may create several hindrances to connect with your potential customers and keep the site engaging.

Revamping your website using modern CMS platforms for instance Drupal, WordPress or Joomla provides intuitive interfaces that help to add new pages, update content and site management at its finest without needing any advanced skills.

Improve Website User Experience with These Website Design Tips

Improving user experience of your business site plays a crucial role in increasing it’s engagement, boosting conversation and reducing bounce rate.

Here are a few effective website design tips that may help you serve the purpose:

⦁ Use concise and clear typography to highlight your product/service details and ensure effective readability to improve website user experience.

⦁ Add up highly quality images, pop ups, videos and animations to develop user’s visual interest in your products/services available on your website.

⦁ Make sure a web redesign guarantees you quick loading i.e; speed and optimization for different devices layout especially mobile devices and tablets.

⦁ Incorporate intuitive navigation and simple menu on your site for visitors to find exactly what they want in no time.

⦁ Create actionable CTAs ( calls-to-action) for visitors to get through the sales funnels and increase potential leads to converted sales.

How To Find A Perfect Partner For Your Website Redesign?

Now that you have understood the roleplay of a website redesign. Getting started on it is no big deal, simply reach out to a professional team that may help you with your website’s due diligence.

Here at MS Technologies, we help you evaluate the overview of your existing website and resolve all the critical components with a successful site redesigning.

Our streamline web design process ensures results-driven modern outlook for our website and enhanced user experience.

So connect with us Now and book yourself a first free consultation with our experienced team of web developers.